I'd like to tell you a story.
Jack works at PB&J Inc. Their goal is to make the best peanut butter and jelly sandwich the world has ever tasted.
Day in and day out Jack goes to work and tests the best temperature to get the most fragrant butter after roasting the peanuts and grinding them.
Jill also works at PB&J where her work, day in and day out, consists of finding the best temperature to make the jelly at so they can extract the most flavor.
While PB&J inc. has a good company culture...Jack and Jill don't associate any positivity, aside from a paycheck, out of PB&J.
Management at PB&J set out to change this and create positive associations because they saw that this crucial "component" was missing in their company.
Here's 10 things they discovered that they implemented for Jack and Jill to try via Joel Garfinkle
After a few months of working hard to create a positive association within the workplace - Jack and Jill find it a pleasure to go to work everyday.
Management is ecstatic! Productivity has gone through the roof and PB&J is well on it's way to their best quarter.
But actually, creating positive associations within the workplace has been proven by research to increase productivity and bring everyone closer together.